Furla sale will highlight its 2020 Spring/Summer collection at this year's TFWA World Expo

Cheap Furla says the collection features the brand's new arch logo, introducing “Furla New World” and opening a new chapter in the long history of the Italian company.

Inspired by the arches of the building, the logo is reminiscent of the arches of Bologna's famous Portici and Fondazione Furla. According to Furla, this emphasizes the brand's open, inclusive, joyful, creative and passionate values.

On September 18th, Furla's Spring/Summer 2020 collection was exhibited at Palazzo Isimbardi, one of Milan's historic palaces. The event attracted international media coverage, including celebrities and influencers such as Italian singer Levante. Italian actress Miriam Leone, Alice Pagani, Matilda De Angelis and Chiara Baschetti; Spanish actress Maggie Civantos; and Sumire, Mr. Bags, Chen Yuqi, Zhang Jianing, Nikki Min, Ava Foo, Faye Tsui and Kiwi Lee.

Furla describes the S / S series as an "elegant and refined" collection of shapes and colors that combines Italian craftsmanship with contemporary aesthetics. It has classic black and white, apricot and peach, cognac and burgundy style, and pink/white/black floral patterns, reminiscent of the 1960s.

Highlights include Furla 1927, Furla Pillows and Furla Piper.

“Requirements” The Furla 1927 Tote is the first structural element to emphasize the arch as a brand identity. The Furla pillow is a variant of the Furla 1927, a messenger bag made of soft Napa leather with soft tones and side gussets to increase the capacity of the bag.

Furla Piper has a new font logo and a twist-lock metal detail shaped like a bow. The bag is made from Ares calfskin and comes in three shapes (dome, belt pocket, backpack) and light colour.

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